Despite the intuitive design of iPhones and iPads, there are instances where people might still need help to get the most out of their devices. Here are some reasons why:

1. Advanced Features: While the basic functionalities are easy to grasp, iPhones and iPads also come with a plethora of advanced features and settings that users might not be aware of. These features can greatly enhance the user experience, but they might require some guidance to discover and utilize effectively.

2. Accessibility Features: Apple devices have an extensive array of accessibility features designed to cater to users with various disabilities. Figuring out how to enable and customize these features might require assistance.

3. Transition from Other Platforms: Users who are transitioning from Android, Windows, or other platforms might need help adjusting to the iOS ecosystem, understanding the differences in user interface and app management.

4. Privacy Settings: iPhones and iPads place a strong emphasis on user privacy. Navigating through privacy settings, managing app permissions, and understanding features like app tracking can be challenging for some users.

5. Cloud Services: Apple’s iCloud service offers features like data syncing, device backup, and seamless sharing between devices. Understanding how iCloud works and how to manage it effectively might require guidance.

6. Customization Options: While Apple devices offer customization options, they might not be as extensive as those on other platforms. Users might need assistance in personalizing their devices within the confines of Apple’s design principles.

7. Troubleshooting Issues: Even well-designed devices can encounter issues. Users might require help troubleshooting problems, such as app crashes, connectivity issues, or unusual battery drain.

8. App Management: While downloading and using apps is straightforward, managing apps (such as organizing them into folders, deleting them, or updating them) might need a bit of guidance, especially for new users.

9. Digital Wellbeing: Understanding and effectively using features that promote healthy device usage, like Screen Time, might require explanation for some users.

10. Productivity and Workflow: Leveraging iPhones and iPads for productivity, multitasking, and advanced workflows might require users to explore and learn specific techniques and features.

11. Ecosystem Integration: Making the most of the Apple ecosystem, including services like Handoff, Continuity, AirDrop, and Universal Clipboard, might necessitate a deeper understanding of how they work together.

12. Media Creation: Utilizing the full potential of the devices for media creation, such as video editing, photo manipulation, and music production, could require assistance in learning the relevant apps and features.

In essence, while iPhones and iPads are designed with user-friendliness in mind, the breadth of features and the diversity of user needs can lead to scenarios where people seek help to fully explore and optimize their devices.