Top paid for streaming (video on demand) apps

Amazon Prime: Large households and those on a budget

Apple TV+: Original big-budget dramas and children’s shows

Disney Plus: Families, plus fans of Disney, Marvel and Star Wars

ITVX Premium: ITV ad-free Catchup and British boxsets

Netflix: Binge-watchers, film fans and lovers of original content

NOW: Recent prestige shows from Sky and HBO, plus blockbuster films on demand